As a kid, my parents' house always had an off-white paint, and it drove me crazy; I wanted color! Now, my parents are painting different colors in their house and I'm into a modern, clean-lined look and I'm trying to find the perfect, modern, white paint - go figure!
As an art student, the museum and gallery walls on campus were not bright white, but a kind of vanilla ice cream color. So, I always figured that that's the color I would use in my house; I mean if a museum or gallery used a white that wasn't a bright white and art looked great on it, it's a no-brainer - find out the color and just use it at home!
Now, here's the issue....Not only is my house not a museum or gallery, but we are doing a really spare, BUDGET remodel using basic building materials. I'm using my creativity, my partner's skill/logical brain, and my collection of artwork (mine own and others) for the interest in the house. ALSO, since we are using basic building materials that are often simply white, a non-bright white would probably make the walls look dirty.
So, I first went to the Dwell site hoping to find some educated information on modern white paint and didn't seem to find anything (this was quite a surprise). But, as an aside, I did find this blog post about chalkboard paint (I had chalkboards on a wall in my apartment and have been trying to figure out where to put them in the new house) and two VERY inspiring pictures (see the first and the last/third picture on the post). Edit: I took the pictures off this post because I couldn't find credit for them on the blog and I didn't want to bother the (I'm sure) busy folks at Dwell for permission.
Back to white paint....I did find one forum discussion on the LiveModern site regarding the best white paint for the modern home, and most recommended Behr Ultra Pure White. Perfect! My partner said that he would prefer a Behr paint, if possible. So, unless something changes, it looks like this will be our paint color. Any further recommendations from YOU would be wonderful! Now, to take on the next of many design challenges!